Email Marketing: Fast, Cheap, & totally in control

Though now considered ‘old school’ in some social media circles, e-mail marketing still has well-earned seat at the breakfast table of modern commerce. But while it looks cheap and easy, the problem for many small and medium-sized businesses is the effort required to create the campaigns. From gathering carefully customized lists to creating engaging copy, fluid layouts, and attractive graphics – the entire process can become quite time-consuming. Outsourcing the project to a marketing company, while offloading the labor headache, substantially increases the final cost due to list licensing markups and creative fees.

At SpoolSource, we recently did a small marketing campaign for an IT support firm that wanted to offer a cash bonus to commercial real estate brokers that referred new data networking clients. They had no list, they had no campaign, they had no money (does that sound the least bit familiar?...no need to raise your hand)

By crowdsourcing the project on our JobSpooler platform, we were able to generate a tightly targeted list of over 1000 names, write and design the email for a fraction of market rates.

Spoolsmiths crowdsourced the list in just a few days from dozens of real estate resources including classifieds, directories, associations, and company websites. The copy and graphics were created in a forty-eight hour period. In less than a week, the campaign was ready for review.

The client reviewed each stage of the process to maintain control. The final email had over a 16% response rate, extremely high by real estate industry standards. A follow-up is going out in a few days. We’re starting on a bigger campaign in a few weeks.

No, we haven't cured cancer. However, we might have soothed an ulcer or two.