Though now considered ‘old school’ in some social media circles, e-mail marketing still has well-earned seat at the breakfast table of modern commerce. But while it looks cheap and easy, the problem for many small and medium-sized businesses is the effort required to create the campaigns. From gathering carefully customized lists to creating engaging copy, fluid layouts, and attractive graphics – the entire process can become quite time-consuming. Outsourcing the project to a marketing company, while offloading the labor headache, substantially increases the final cost due to list licensing markups and creative fees.
At SpoolSource, we recently did a small marketing campaign for an IT support firm that wanted to offer a cash bonus to commercial real estate brokers that referred new data networking clients. They had no list, they had no campaign, they had no money (does that sound the least bit familiar?...no need to raise your hand)