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CrowdLocal or CrowdLoco: Localizing Ad campaigns
Ever wish you could press a button and have your Google Adwords campaign or your banner ad displays all instantly translated into, say, Polish? I do. In the not-so-new Global Economy, it seems like localization of media and advertising should be a simple dashboard feature, not an arduous linguistic odyssey. For Adwords users, Google offers a Translation toolkit which runs on their impressive super-collider translation engine. The problem is that machine translation, even with Googliest algorithms, ends up looking like a super-collision, spitting out a stilted version of the original--comprehensible perhaps, but awkward, like cousin Balki on "Perfect Strangers".
